Awe Well Privacy Policy

Last updated: July 4, 2026

Awe Well ("Awe Well", "we", "us") is a small wellbeing app that gives you a daily prompt to notice awe and wonder, and lets you write or speak a short reflection. This policy explains what we collect, how we use it, and the choices you have. We collect as little as possible.

Information we collect

• Account information. When you sign in with Apple, we receive a unique identifier for your account and, only if you choose to share it, your name and email address (which may be Apple's private relay address). We use this to create and secure your account.
• Your reflections and preferences. The reflections you write or dictate, the awe "sources" you select, the prompts you save for later, and the prompts you mark as "not for me." This is the content that makes the app yours.
• Approximate location (optional). Only if you turn on "Tailor to where I am" in Settings, the app uses your device's approximate location to look up the local time of day and current weather, so a prompt can fit the moment. Your location is used on the spot and never stored by us. It is off by default, and you can turn it off at any time.
• Location for "Somewhere new" (optional). If you turn on "Somewhere new" in Settings, the app can notice when you have arrived somewhere new and point out one real thing nearby worth a look. This uses your device's location, including in the background if you grant "Always" access, only to detect that you have moved and to look up nearby places. Your precise location is never sent to our servers or stored; it stays on your device. It is off by default, and you can turn it off at any time.

We do not collect your contacts, advertising identifiers, or analytics about how you tap around the app. We do not use tracking technologies, and we show no ads.

How we use your information

• To create your account and keep your reflections safe across devices.
• To generate a daily prompt tailored to the sources you picked and to steer away from prompts you disliked.
• If you turn it on, to tailor a prompt to your local time of day and weather.
• If you turn on "Somewhere new," to notice when you've arrived somewhere new, find one real nearby place worth a look, and send you a notification about it. This is scheduled and detected on your device.
• If you turn on the daily reminder, to send you a gentle notification at the time you choose. These reminders are scheduled on your device.
• To respond to you if you contact us for support.

Voice reflections

If you choose to speak a reflection, the speech-to-text transcription happens on your device using Apple's built-in speech recognition. We do not record, upload, or store any audio. Only the resulting text, which you can edit before saving, becomes part of your reflection.

How prompts are generated, and the services we use

We rely on a few trusted services to run Awe Well:

• Anthropic (Claude API) generates your daily prompts. To do this we send limited context: the awe sources you selected, the text of a few recent prompts, and prompts you have disliked. We do not send the reflections you write to Anthropic.
• Supabase stores your account and your reflections in a secure database. Your data is protected so that only your signed-in account can read it, and it is transmitted over encrypted connections.
• Apple provides Sign in with Apple for authentication.
• Open-Meteo provides local weather. Only if you turn on location tailoring or "Somewhere new," your device sends it your approximate coordinates (rounded to about a kilometer) to get current conditions. We send no account information, and no identifier that ties the request to you.
• Wikipedia helps "Somewhere new" find real places nearby. Only if that feature is on, your device queries Wikipedia directly with your approximate coordinates (rounded to about a kilometer) to find a nearby place and its public description. This request goes straight from your device to Wikipedia, not through our servers. Only the resulting place name and description, never your coordinates, are sent to our servers to write the guided visit.

We do not sell your personal information, and we do not share it for advertising.

Keeping and deleting your data

We keep your data for as long as your account is active. You can ask us to delete your account and everything associated with it at any time by emailing us at the address below, and we will remove it.

The website waitlist

If you leave your email address on awe-well.com, we store it in our own database, along with your answer to the one-question quiz if you took it, and we use it for one thing: telling you about the launch. It is never sold, never shared, and never used for anything else. Email us at the address below any time and we will remove you from the list.

Children

Awe Well is not directed to children under 13, and we do not knowingly collect personal information from them.

Changes to this policy

If we change this policy, we will update the date at the top of this page.

Contact

Questions or requests? Email us at sloane@awe-well.com.